In this article, we’ll break down the fundamental components of on-page SEO — Meta tags, Content Optimization, and Internal linking — and how you can leverage them for success. SEO professionals use various methods to generate quality incoming links, including social media, creating sharable infographics, and even asking for backlinks. We created this complete guide to help refresh your on-page SEO knowledge and keep you updated on the current best practices for optimizing on-site ranking signals. On-page SEO has changed a lot since the beginnings of search engines– while some of the fundamentals stay the same.
Tools like AIOSEO’s on-page content analysis features create a report instantly based on your existing content to suggest improvements, SEO scores, and new ideas. Link building is generally considered an Off-Page SEO strategy. However, internal linking, since it’s part of your content creation process BHS Links and is on the webpage, is always part of your on-page strategy. Another important image optimization practice is resizing images for your website.
📝 46. User Behaviour
If your focus keyword is “best content marketing strategy for small businesses”, it would be crazy to use it in all the on-page elements mentioned here. So even if you optimize your product page perfectly and create great content, you most probably won’t rank for the keyword “best climbing shoes”. Internal links also tell the search engines what pages are important and how to get there. Because it is an integral part of SEO that can help you get higher rankings, reach a bigger audience and get more organic traffic. Beyond the keywords (topics) used in content on a webpage and how they’re discussed, there are several “keyword-agnostic” elements that can influence on-page optimization.
The Markup report highlights pages that contain structured data and flags issues. If problems appear, run the specific URL through Schema.org’s markup validator for further guidance. A meta description is an HTML element that provides a brief summary of a page.
Internal link building
On-page SEO, or on-site SEO, is the process of optimizing various front-end and back-end components of your website so that it ranks in search engines and brings in new traffic. On-page SEO components include content elements, site architecture elements, and HTML elements. While the search results aren’t part of your site, the things you do to optimize your search appearance are.
Make Sure Your Site Is Mobile-Friendly
Readability refers to how easy it is for users to understand your content. For instance, if you’re citing statistics, make sure the site you’re linking to is trustworthy. Adding internal links is one of the easiest and most overlooked on-page SEO tactics.
If you use WordPress, you can easily add schema with a plugin like Yoast or RankMath. Alternatively, use a tool like Merkle’s Schema Markup Generator to generate the JSON-LD code yourself and add it manually. Images on your page can rank in Google Images and send you more traffic. You can use a free tool like this one to check for truncation before publishing, or Ahrefs’ Site Audit to find all the issues on your site.
- Her biggest passion after SEO is traveling and riding a motorcycle.
- While you’re optimizing your existing pages for specific keywords, you also need content ideas that not only are engaging but also relevant to your keywords.
- You also want to optimize your pages’ URLs, internal links, page speed, and title tags, among others.
- This article will dive into what on-page SEO is, why it matters, and how to use SEO tools to optimize your pages.
Put them into practice to enhance your rankings and drive more traffic. Internal links are hyperlinks that point to other pages on the same site. For example, a link might say “my favorite area to stay in” and send users to another page on your site.
If people don’t click through to your site, they won’t read your content or buy your products. If you notice Google is having trouble accessing one of your important webpages (for example, robots.txt is blocking search engine crawlers), you’ll want to fix that ASAP. Second, images and other forms of multimedia can help content rank better.